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Why I started APEX polewear


APEX polewear

For a long time, there weren't many options when it came to pole dance clothing. We would always have to make do with what we could find at regular sports stores and long searches online. Luckily, as pole dancing is becoming more and more popular, the number of options in polewear is growing rapidly. Sometimes it seems I come across a new polewear brand weekly! The downside is that many brands seem to copy each others styles, or even make the exact same items. While this probably helps them sell more items, it doesn't exactly help build diversity in what's available for pole dancers to wear. What's more, the items that are being copied are more trend focused than style focused. I would buy an outfit, only to grow tired of it after just a few months when the newness of the trend had died out. What a waste!

What I wanted was polewear that could be my all time favorite. Something I would use as my go-to clothing for each pole training. I wanted to create polewear that would feel like an instant classic. This is when I decided I should get out there and turn my dream into a reality. Now, after many months of hard work and struggles, it's finally here. The first items are online. I've decided to stick with the classics for this first collection, focusing on styles that flatter every body type, in colors and prints that don't go out of fashion. This allows you to mix and match with polewear already in your closet, and really make the items a go-to essential in your closet.

Letting go of temporary trends has made APEX polewear fall naturally into the model of slow fashion. We make our items as durable as possible, allowing you to hold on to your favorite items for a long time to come. Not only that, but the environment benefits as well. The more use you get out of one item, the better it is for the environment. Last but not least, working with slow fashion allows us to use European manufacturers who get paid well and have excellent working conditions. I believe that fashion shouldn't come at all costs, and it's important for me not to contribute to problems that exist in the world.

I hope that my story will resonate with people that feel the same way about fashion, and that you will feel truly happy and comfortable in your APEX polewear. While we have come to a beautiful start, the work is never done. We're constantly improving our products and manufacturing process, and we want to keep working on making our brand as sustainable and high quality as possible. If you have feedback or suggestions, please let us know!

Finally, I would like to thank all the people that have helped in building and improving APEX polewear. From advice, lessons, and tips in developing a business to helping fit and test the clothing, there are numerous people who have contributed, and I could not be more thankful to all of you. All this wouldn't be possible without the support of the wonderful people that helped along the way! So thank you all for your endless support, love, and generosity.